A.I. grounded in human dignity
In a world where AI is reshaping work and certainty is in short supply, the most powerful thing an organisation can be is adaptable.
At EthicAI, we help organisations build the systems, culture, and clarity to move with change. We blend sharp operational insight with deep people strategy to create workplaces that are data led, ethical, and energised for what’s next.
Meet the team
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Kara Bombell is a strategic operations leader, AI ethics advocate, and passionate change agent with over 15 years of experience transforming businesses from the inside out. As the founder of EthicAi, she brings a rare blend of commercial acumen, human-centred leadership, and technical insight to help businesses navigate the future of work responsibly.
Throughout her career, Kara has held senior executive roles across leading digital and creative agencies, including Chief Operations Officer at Digitas and Executive Director of Operations at Isobar. She’s led large-scale transformation initiatives, implemented enterprise-wide automation systems, built high-performing teams across multiple countries, improved profit margins and delivery efficiency, all while championing ethical leadership and inclusive culture.
Kara’s passion lies in making complexity simple, designing systems that scale, and embedding AI and automation in ways that serve both business goals and the greater good. She holds formal qualifications in Artificial Intelligence and Business Strategy from MIT Sloan, and in Ethics of AI from the London School of Economics reinforcing her commitment to technology that empowers people.
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Katriel Healy is a People & Culture leader with a decade of experience supporting Boards and Executive Leadership Teams to navigate change, align people strategy to business performance, and build resilient, purpose-led cultures.
Drawing on her background in organisational development, advertising, and psychology, she designs and delivers people strategies that connect employee experience to organisational objectives. She has led large-scale transformation initiatives across workforce redesign, DE&I, HR compliance, employee engagement, and leadership development. A certified Organisational Coach, Katriel is passionate about supporting leaders to bring out the best in themselves and their teams.
As Founder of EthicAi, Katriel works with organisations to embed ethical, sustainable workforce strategies and navigate the integration of AI. She believes that transformation starts with people, is accelerated through brand clarity, and succeeds when supported by ethical, strategic leadership. She partners with leaders and organisations to build workplaces that are commercially strong, culturally aligned, and future-ready.
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Simon's career spans film and sound production, creative and strategic direction, customer experience design and digital agency leadership. He has led teams across Australia and New Zealand and crafted work for global brands including McDonald's, ALDI, Toyota, EA Games and Tourism Australia. An obsessive problem solver, storyteller and music fan, Simon believes technology works best when it bends to fit people, not the other way around. Simon joined EthicAI in 2026, focused on helping organisations find genuine pathways into AI that don't ask them to leave their values at the door.
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Tara DeLuccia is a senior operations leader, project management architect, and people-first change agent with 13+ years of experience building the systems and structures that allow organisations to grow with confidence. She brings a rare blend of operational discipline, strategic thinking, and genuine care for the humans doing the work.
She believes AI does not fix broken processes, it accelerates them, and works with organisations to ensure their systems are built right before they are built fast. She partners with leaders to cut through complexity, embed intelligent automation, and create change that genuinely sticks.
Client Testimonials
“EthicAI very quickly, and with great kindness and humility, understood the cultural orientations and values of our organisation, and was able to offer incredible insights in a short space of time.
The unique combination of AI knowledge and cultural awareness and change management expertise is unique and valuable. As a leader, I feel confident on guiding the changes to come, and I also feel inspired, knowing all that is possible. A really worthy engagement.”
— Deputy Ombudsman
“EthicAI have been instrumental in our next era of AI augmented work. Our staff have a system that works for our needs while giving practitioners back what they need most; time.
We arent technical in the slightest. They made AI understandable and actionable. And our workforce raves about the transformation”
— Business Owner
“EthicAI are what they say on the tin: Ethical. Which for our culture: morals and ethics matter.
AI is changing how businesses work, and we see it as a chance to make life easier - for our customers, and for us as a whole.
We’re excited about what this change means, and how it can help us get the best out of everyone by backing up the value we already bring every day. AI will support, not replace us. It’ll make life easier, helping drive service and relationships.”
-Managing Director