Resilience with Soul.

Strategy with Smarts.

In a world where AI is reshaping work and certainty is in short supply, the most powerful thing a business can be is adaptable. At EthicAI, we help organisations build the systems, culture, and clarity to move with change — not against it. We blend sharp operational insight with deep people strategy to create workplaces that are data led, ethical, and energised for what’s next.

Our Values

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People-first

Technology should empower, not replace, human potential

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Ethical by design

AI should be fair, transparent, and responsible

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Impact-driven

Measurable results matter – for profit and purpose

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Accessible innovation

Every business should benefit from emerging tech, not just big corporates

Meet the team

Kara Bombell with long dark hair, wearing a white lace blouse, smiling and standing outdoors with a blurred background of green foliage and purple flowers.

  • Kara Bombell is a strategic operations leader, AI ethics advocate, and passionate change agent with over 15 years of experience transforming businesses from the inside out. As the founder of EthicAI, she brings a rare blend of commercial acumen, human-centred leadership, and technical insight to help businesses navigate the future of work responsibly.

    Throughout her career, Kara has held senior executive roles across leading digital and creative agencies, including Chief Operations Officer at Digitas and Executive Director of Operations at Isobar. She’s led large-scale transformation initiatives, implemented enterprise-wide automation systems, built high-performing teams across multiple countries, improved profit margins and delivery efficiency, all while championing ethical leadership and inclusive culture.

    Kara’s passion lies in making complexity simple, designing systems that scale, and embedding AI and automation in ways that serve both business goals and the greater good. She holds formal qualifications in Artificial Intelligence and Business Strategy from MIT Sloan, and in Ethics of AI from the London School of Economics reinforcing her commitment to technology that empowers people.

  • Katriel Healy is a People & Culture leader with a decade of experience supporting Boards and Executive Leadership Teams to navigate change, align people strategy to business performance, and build resilient, purpose-led cultures.

    Drawing on her background in organisational development, advertising, and psychology, she designs and delivers people strategies that connect employee experience to organisational objectives. She has led large-scale transformation initiatives across workforce redesign, DE&I, HR compliance, employee engagement, and leadership development. A certified Organisational Coach, Katriel is passionate about supporting leaders to bring out the best in themselves and their teams.

    As Founder of EthicAI, Katriel works with organisations to embed ethical, sustainable workforce strategies and navigate the integration of AI. She believes that transformation starts with people, is accelerated through brand clarity, and succeeds when supported by ethical, strategic leadership. She partners with leaders and organisations to build workplaces that are commercially strong, culturally aligned, and future-ready.